Within the framework of the strategic cooperation program, Son Ha Auto led a delegation of exclusive dealers to Malaysia to directly meet and work with senior representatives of SOMFY Group – the parent group of the BFT brand.
The meeting was attended by Mr. Stephen Wong – BFT Product Market Development Manager Asia Pacific, Mr. Kawee Wongsotthikun – BFT Business Manager APAC, and Ms. Dinh Phuong Anh – SOMFY representative in Vietnam. At the workshop, agents not only learned more about the organizational structure and global strategy of SOMFY Group, but also explored with Son Ha the details of the ELI BT underground gate product – a version customized specifically for the Vietnamese market.
In particular, from the process of actual use and implementation in many domestic projects, Son Ha’s agents and technical experts have given specific suggestions to help the company upgrade its products more effectively. These practical shares have been recognized and highly appreciated by SOMFY representatives, opening up the potential for deeper cooperation in developing products that meet the needs of each market.
In addition, Son Ha honored its excellent agents with a tour to Singapore and Malaysia – two leading technology centers in Southeast Asia. The delegation had the opportunity to explore famous landmarks in Singapore – Malaysia such as Waterfall Jewel, Merlion Park, Garden by the bay, Sentosa Island, Buddha Tooth Relic Temple, National Mosque, Petronas Twin Towers…
We believe that investing in people and connections will build a solid foundation with strategic partners, creating sustainable value for the entire BFT distribution ecosystem in Vietnam. See you, strategic agents, in the next programs!
